[{"data":1,"prerenderedAt":292},["ShallowReactive",2],{"gql:data:eiydUKo4rWSTBW9jsf5A0QbgYGKq_a5cj-bN60vOEXA":3,"gql:data:hqJEviFxCBQ7EG6bZq3uY8n3VxIFsvsWa2bYOCjBJAA":48,"gql:data:q901fXPQ9TtPsyK3grnfpQAdaLvk_q3BdwIncXj5FO8":139},{"headerMenu":4,"footerMenu":26},{"tree":5},[6,11,16,21],{"page":7},{"title":8,"url":9,"slug":10},"Case Studies","/case-studies","case-studies",{"page":12},{"title":13,"url":14,"slug":15},"About Us","/about","about",{"page":17},{"title":18,"url":19,"slug":20},"Network","/network","network",{"page":22},{"title":23,"url":24,"slug":25},"Contact","/contact","contact",{"tree":27},[28,33,38,43],{"page":29},{"title":30,"url":31,"slug":32},"Terms","/terms","terms",{"page":34},{"title":35,"url":36,"slug":37},"Cookies","/cookies","cookies",{"page":39},{"title":40,"url":41,"slug":42},"Privacy","/privacy","privacy",{"page":44},{"title":45,"url":46,"slug":47},"Our Approach to AI","/ai-statement","ai-statement",{"entry":49},{"id":50,"title":13,"slug":15,"show_title":51,"meta_title":52,"meta_description":52,"noindex":51,"og_image":52,"blocks":53},"bff2402f-0a96-435c-b6dc-05da62d036b6",false,null,[54,65,68,138],{"type":55,"title":56,"fixed":57,"buttons":58},"page_header","What we're about",true,[59,62],{"type":60,"back_button":57,"link":61,"hide_mobile":51},"left_button",{"url":52,"title":52},{"type":63,"link":64,"hide_mobile":51},"right_button",{"url":24,"title":23},{"content":66,"type":67},"\u003Cp>\u003C/p>","text",{"type":69,"mobile_columns":70,"tablet_columns":71,"desktop_columns":72,"blocks":73},"section",1,2,3,[74,77,79,100],{"content":75,"type":76},"\u003Cp>\u003Cstrong>The problem with most brands\u003C/strong>\u003C/p>\u003Cp>Most startups and SMEs are building something genuinely good, but the brand doesn't reflect that. They look unpolished next to competitors, they're not ready for the investors they want to impress, and they can't quite articulate what makes them different. The business is ahead of the brand.\u003C/p>","content",{"content":78,"type":76},"\u003Cp>\u003Cstrong>That's where Option One comes in.\u003C/strong>\u003C/p>\u003Cp>OptionOne is a branding studio built for ambitious startups and SMEs. Strategy, identity, web, apps, illustration and \u003Ca href=\"/case-studies\">everything\u003C/a> a growing business needs to show up with confidence across every touchpoint.\u003C/p>\u003Cp>Behind it is David, a brand designer and strategist with over 20 years of experience helping businesses close the gap between where they are and how they look. Rather than a fixed team, David hand-picks specialist freelancers for every project. The \u003Ca href=\"/network\">right people\u003C/a>, every time.\u003C/p>",{"type":80,"choose_people":57,"people":81},"people",[82],{"linkedin_url":83,"role":85,"image":86,"specialisms":91,"id":98,"slug":99},{"url":84},"https://www.linkedin.com/in/david-mcneill-revo/","Director Option One",[87],{"url":88,"mobile":89,"desktop":90,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_david.jpg/92438813c72d8db62acd804e9c14c520/people_david.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_david.jpg/5257bbc2c7d05cb40f4dd5fe56622f0d/people_david.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_david.jpg/692a1855f7f0668a43c0cd32b79651a5/people_david.webp",[92,94,96],{"title":93},"Branding",{"title":95},"UI Design",{"title":97},"illustration","915a13cd-2d67-4fe2-a0b7-b3ee20c27a03","david-mcneill",{"type":101,"title":102,"logos":103},"logo_slider","Trusted by",[104],{"id":105,"height":106,"image":107},"y8vBWHq40Xk7KSDd11kht",0,[108,110,112,114,116,118,120,122,124,126,128,130,132,134,136],{"url":109,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw.png",{"url":111,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw15.png",{"url":113,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw14.png",{"url":115,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw13.png",{"url":117,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw12.png",{"url":119,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw11.png",{"url":121,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw10.png",{"url":123,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw9.png",{"url":125,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw8.png",{"url":127,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw7.png",{"url":129,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw6.png",{"url":131,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw5.png",{"url":133,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw4.png",{"url":135,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw3.png",{"url":137,"alt":52},"https://option-one.lon1.digitaloceanspaces.com/logos-for-site-bw2.png",{"content":66,"type":67},{"entries":140},{"data":141},[142,154,172,190,210,226,241,259,275],{"id":98,"slug":99,"title":143,"linkedin_url":144,"role":85,"content":145,"image":146,"specialisms":150},"David McNeill",{"url":84},"\u003Cp>David is the Creative Director behind Option One. With more than 25 years of experience in design and branding, he brings deep creative expertise and strategic thinking to every project.\u003C/p>\n\u003Cp>A multidisciplinary designer, David works across graphic design, illustration, typography, brand creation and UI design, alongside his work as a cartoonist. He is also the author and illustrator of several children’s books.\u003C/p>\n",[147],{"url":88,"mobile":148,"desktop":149,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_david.jpg/69fbd70792ff2f6e962de8afba9b5a4d/people_david.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_david.jpg/117a81b459b7d33bcf4f327aa8c02e05/people_david.webp",[151,152,153],{"title":93},{"title":95},{"title":97},{"id":155,"slug":156,"title":157,"linkedin_url":158,"role":160,"content":161,"image":162,"specialisms":167},"fb81712e-d5fc-4789-8790-27bae5eceada","josh-griggs","Josh Griggs",{"url":159},"https://www.linkedin.com/in/josh-griggs-19698288","Web Developer","\u003Cp>Josh builds modern websites and digital products that balance performance, usability and clean development standards. Over the last nine years he has worked with businesses ranging from startups to large international organisations, helping teams launch, improve and scale their online platforms.\u003C/p>\n\u003Cp>His background spans custom web development, ecommerce systems and technical optimisation, with a particular focus on Shopify and bespoke Laravel builds. He has contributed to projects in sectors including retail, education, leisure and live experiences, and has worked on complex, high-traffic websites where speed, accessibility and reliability are critical.\u003C/p>\n\u003Cp>Alongside development, Josh is highly experienced in front-end implementation and component-based design systems, working with technologies such as Vue, Tailwind CSS, PHP, JavaScript, HTML and CSS to create flexible, user-focused digital experiences.\u003C/p>\n",[163],{"url":164,"mobile":165,"desktop":166,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/jg.jpg/03685697ac9b20545e61f04371ab895f/jg.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/jg.jpg/682f992fa5f220b671bd1501df68ee89/jg.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/jg.jpg/0836a25871fdaad327ec76ed7d57b3c7/jg.webp",[168,170],{"title":169},"Web Development",{"title":171},"ecommerce systems and technical optimisation",{"id":173,"slug":174,"title":175,"linkedin_url":176,"role":178,"content":179,"image":180,"specialisms":185},"e9d2667d-7a38-4bbb-8365-707c88d2d280","joshua-bailey","Joshua Bailey",{"url":177},"https://www.linkedin.com/in/joshua-bailey-5b1042117/","Machine Learning and Generative AI Specialist","\u003Cp>With extensive experience in Natural Language Processing, Data Science, and Software Development, Josh has been at the forefront of Generative AI since 2017. His unique blend of technical depth and practical business acumen helps companies navigate the complex landscape of AI implementation.\u003C/p>\n",[181],{"url":182,"mobile":183,"desktop":184,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_joshb.jpg/4014234726dd82baaee4ec154b5eef84/people_joshb.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_joshb.jpg/5a4cc965cfbff8345d60f54c11ebac62/people_joshb.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_joshb.jpg/07e4ecb473075626411bb1696642893f/people_joshb.webp",[186,188],{"title":187},"Machine Learning",{"title":189},"Ai",{"id":191,"slug":192,"title":193,"linkedin_url":194,"role":196,"content":197,"image":198,"specialisms":203},"0ca3e44b-f84d-4779-b07c-e1812c10e539","dr-zoe-detko","Dr Zoe Detko",{"url":195},"https://www.linkedin.com/in/drzoedetko/","Founder of Ardea Eco-innovation","\u003Cp>Zoe is a seasoned sustainability specialist and people know her for her expertise in helping businesses to reduce carbon emissions and improve their environmental practices.\u003C/p>\n\u003Cp>Zoe founded Ardea Eco-innovation to offer personalised, strategic environmental advice, filling a gap in the market as businesses face increasing environmental regulations. This personalised approach allows organisations to make the most of their environmental strategy, using it effectively in areas like marketing, recruitment, and expanding into new markets.\u003C/p>\n\u003Cp>This approach lets her craft a tailored strategy aligned with your environmental objectives and adaptable to any necessary procurement frameworks. And then, she makes sure that the final deliverable is suitable for public display on your website.\u003C/p>\n\u003Cp>She offer various engagement options tailored to your project needs, including:\u003C/p>\n\u003Cul>\n\u003Cli>Project-specific consultancy\u003C/li>\n\u003Cli>Workshop facilitation\u003C/li>\n\u003Cli>Research collaboration\u003C/li>\n\u003Cli>Sustainability strategy development\u003C/li>\n\u003Cli>Ongoing advisory services\u003C/li>\n\u003C/ul>\n",[199],{"url":200,"mobile":201,"desktop":202,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_zoe.jpg/23ac7c90b4252ec0e70db133756e1011/people_zoe.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_zoe.jpg/caf70b5ba9d62fade6693e0815008c80/people_zoe.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_zoe.jpg/22eb67365dab0aa9a970ea8f41520245/people_zoe.webp",[204,206,208],{"title":205},"Sustainability",{"title":207},"Emissions Reduction",{"title":209},"Carbon Calculating",{"id":211,"slug":212,"title":213,"linkedin_url":214,"role":216,"content":217,"image":218,"specialisms":223},"f43c607e-3878-4238-b71b-85921886e629","jane-dalton","Jane Dalton",{"url":215},"https://www.linkedin.com/in/janedalton/","Groundswell Innovation","\u003Cp>Having attained a first-class MBA from Cambridge University, Jane has managed brand strategy and innovation projects for companies with global brand reach for the past 25 years.\u003C/p>\n\u003Cp>Her experience covers strategic marketing, new product & service development and activation of everyday innovation.\u003C/p>\n\u003Cp>In 2008, Jane set up Groundswell Innovation as an independent agency specialising in the commercialisation of new ideas.  Prior to this she worked as a consultant and senior consultant at The Value Engineers (Cello Group).\u003C/p>\n\u003Cp>Since 2020, Jane has been an active member of Lancashire Innovation Board.  She continues to be an Entrepreneur in Residence at top 10 ranking Lancaster University and a Trustee for Citizens Advice North Lancashire as well as global health charity, Period Reality.\u003C/p>\n",[219],{"url":220,"mobile":221,"desktop":222,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_jane.jpg/4746209b707df0c5b8884764c4e3f8ec/people_jane.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_jane.jpg/f2c8ebcd585fd32772118ce169d53d37/people_jane.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_jane.jpg/34e0db91f6e696583a3feee538364fa4/people_jane.webp",[224],{"title":225},"innovation",{"id":227,"slug":228,"title":229,"linkedin_url":230,"role":232,"content":233,"image":234,"specialisms":239},"3fcf248c-a597-4793-80f0-df1f3c82401d","andy-frobisher","Andy Frobisher",{"url":231},"https://www.linkedin.com/in/andy-frobisher/","SEO Specialist","\u003Cp>I am Andy Frobisher, an SEO specialist with over 10 years of experience in the digital marketing industry. I help companies improve their online visibility in search engines like Google through the organic (free) search listings, with the goal of helping those businesses improve their website traffic, conversions, and revenue.\u003C/p>\n\u003Cp>Within my 10 years of industry experience, I have also worked as a project manager and have experience across UX web design, and I utilise that experience to ensure the work I do to help businesses is with a user-first mentality.\u003C/p>\n\u003Cp>I can help businesses with everything from something as simple as a few hours of consultation, complex website migrations, content strategy, to technical SEO and beyond. I work with businesses of all sizes, from sole traders to multinational corporations, whether that's on a one-off project or a regular monthly retainer.\u003C/p>\n",[235],{"url":236,"mobile":237,"desktop":238,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_frobisher.jpg/7f307a72f330c9a33e3c6077d2e084e7/people_frobisher.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_frobisher.jpg/8a5f14f0a92e7f3054ef22499b5bb650/people_frobisher.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_frobisher.jpg/8e21c4cfdce35ca1961529b8efbfad32/people_frobisher.webp",[240],{"title":207},{"id":242,"slug":243,"title":244,"linkedin_url":245,"role":247,"content":248,"image":249,"specialisms":254},"f1bd2175-db05-4436-adf8-158bd2b7b038","dan-knowles","Dan Knowles",{"url":246},"https://www.linkedin.com/in/danknowles/","Northern Reach","\u003Cp>I'm on a mission to ensure that levelling up for innovation stretches right across the North West.\u003C/p>\n\u003Cp>In a world where innovation and economic development plays a critical role in community wealth building, I want to ensure that Tech entrepreneurs can thrive across hard to reach regions.\u003C/p>\n\u003Cp>If you're a Startup in Blackpool in tech how will you know where to get help?\u003C/p>\n\u003Cp>If you're building some IP for Cyber in Ulverston how will you meet the funders to support you growth?\u003C/p>\n\u003Cp>What about an AR scaleup in the Ribble Valley, do you know how to access skills rapidly to support your growth?\u003C/p>\n\u003Cp>My mission is to ensure that our business supports levelling up regionally.\u003C/p>\n\u003Cp>We're partnering with local authorities, clusters and funders to drive growth activity.\u003C/p>\n\u003Cp>If you're a startup or scaleup then join our club for innovators.\u003C/p>\n\u003Cp>If you're an investor become part of our angel network.\u003C/p>\n\u003Cp>If you're looking to engage innovators drop me a message.\u003C/p>\n",[250],{"url":251,"mobile":252,"desktop":253,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/dan-knowles.jpg/4891f02465b9878d2c2f7fbe4437aba3/dan-knowles.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/dan-knowles.jpg/2c919224fb8415a8bd57268cdf915b79/dan-knowles.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/dan-knowles.jpg/9ab7919ccf8232af2b491837949db523/dan-knowles.webp",[255,257],{"title":256},"Growth",{"title":258},"Investment",{"id":260,"slug":261,"title":262,"linkedin_url":263,"role":265,"content":266,"image":267,"specialisms":272},"dde22a82-3e9a-420c-bbc9-cae4a0004246","kasey-mortensen","Kasey Mortensen",{"url":264},"https://www.linkedin.com/in/kaseymortensen/","Photography and Videography","\u003Cp>Kasey is a videographer specialising in creating engaging content for brands and businesses. With a strong eye for storytelling and detail, she produces polished films that help clients communicate their message, showcase their work, and connect with their audience.\u003C/p>\n",[268],{"url":269,"mobile":270,"desktop":271,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_kasey.jpg/4b1dd73fa0d9acecd93cbea1d96a9ad2/people_kasey.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_kasey.jpg/3519f4900cef9816f9d8320f185d14f1/people_kasey.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_kasey.jpg/e42a5acd1e12f3f130a9f24f29a448da/people_kasey.webp",[273],{"title":274},"Videographer",{"id":276,"slug":277,"title":278,"linkedin_url":279,"role":281,"content":52,"image":282,"specialisms":287},"3411b33c-7299-49b5-a71c-3e5f0193d848","helen-parkinson","Helen Parkinson",{"url":280},"https://www.linkedin.com/in/helen-parkinson-organise-me-60621a194/","Organise Me",[283],{"url":284,"mobile":285,"desktop":286,"alt":52},"https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_helen.jpg/5b0cb6fc13d16cec323689527f237517/people_helen.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_helen.jpg/a21701346a3ee46271bff1b1b84eb4f7/people_helen.webp","https://option-one-cache.lon1.cdn.digitaloceanspaces.com/containers/assets/people_helen.jpg/c97fbad028c6b0e4c096eb58be8aa406/people_helen.webp",[288,290],{"title":289},"Organisation",{"title":291},"Project Management",1783614732285]